Search Engine Optimization (SEO)
Search engine optimization (SEO) is a practice to improve the organic or natural volume of traffic to a website through search engines. Businesses are always looking for maximum market share, more customer exposure and the ultimate goal is to continuously increase sales. A website that starts coming on top under some particular keywords on search engines gains more traffic, popularity and hence sales of products or services than a website which is still struggling to touch the top for search engine results. The goals and targets for SEO (search engine optimization) vary from business to business. Typically SEO may target a small geographical location, city, country, specific to some industry or global.