Archive for July, 2009


Directory Submission & SEO

Directory Submission still alive for gaining organic SEO results?

Google recently removed one of the guidelines from their webmaster help center section saying “Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites”. However, I still keep hearing hawks about huge directory submission packages from numerous SEO companies around the globe. Not only these SEO companies are advocating the directory submission, but also they are spending substantial amount of money in advertising their directory submission services. Being in SEO consultancy since last 5 years, I sometimes get astonished when some SEO consultants speak in favor of directory submission while Google explicitly removed this technique of achieving organic SEO rankings from their guidelines. So being the one who strongly recommends adhering Google guidelines and believe in only white hat SEO techniques, directory submission hawks bug me! If I hear such offers from a newbie, who’s not well aware of SEO techniques and has not worked out especially high competitive keywords, I may just pass a smile. But the source of confusion is that why the companies who claim to be experts in SEO and have numerous satisfied clients in their portfolio are offering this so called “non-sense” service? Does this mean that SEO companies are just fooling the businesses and are taking advantage of ignorance about SEO? OR, is it true that directory submission is still alive and works as it used to be?

July 11th, 2009 | Posted in Busines & Economy, Internet, Internet Marketing, SEO (Search Engine Optimization) | 19 Comments

The Right SEO Company

A detailed checklist to make sure that your SEO Company is doing the right job

Search engines are masking their algos and policies in a complete mystery. Unfortunately there are not any hard and fast rules exposed by search engines adhering which one can guaranty the top rankings and first page impression in search results. So coming up with the solid points detailing what works for SEO and what does not to achieve the search engine optimization campaign targets, can only be achieved by analyzing the websites that hit page 1 of the search results against your desired keywords. This is basically called “competitive analysis” and is the base point to start with any organic SEO campaign. The effectiveness of an SEO campaign directly depends on the competition, sometimes you’ll start receiving results sooner and sometimes you got to do lots of efforts, spend tons of money and monitor each and every competitor for at least 6 months to gain prominent position on search engines and hit page 1 within search results for your potential keywords. It’s really hard to audit the success of and SEO campaign especially for a layman who’s not aware of the organic SEO lifecycle and besides of this, existing of numerous SEO companies on the globe and several diverse theories each of them claiming the proven SEO results make it more difficult to choose the right SEO Company.

July 2nd, 2009 | Posted in Busines & Economy, Internet, SEO (Search Engine Optimization) | 20 Comments