SEO Process – Search Engine Optimization for Newbies
Search engine optimization (SEO) is tricky. Must separate fact from fiction
Search engine optimization (SEO) comes into play when even a well designed site cannot attract the potential customers and gains traffic that it should. Basic purpose of search engine optimization (SEO) is to ensure that your website is easily accessible and visible to search engines, drive quality traffic and help to convert the traffic into a successful lead. SEO helps you make your pages more attractive to search engines that obviously increases your rankings on Google and other search engines which ultimately generate more traffic, more customers and better conversion rate. Considering the fact that a website one Google page 1 attracts more traffic than a site on page 5 or 6. If your website is not hitting the page 1 especially for Google search results, you’re definitely losing a chance to maximize your business and new lead generation. Besides high rankings and traffic, search engine optimization (SEO) gives you added benefits like Branding, quality leads, less expensive advertising opportunities etc…
Search Engine Optimization (SEO) Process
Search engine optimization (SEO) process spans on several elements which integrate with each other to result into better ranking of your website, increased traffic and more conversion rate. Though even an advanced SEO process revolves around 4 key elements but especially a newbie SEO should start with Keyword selection, copywriting, on-page html optimization, link building and measuring success rate.
Keyword Research
The success of an SEO campaign mostly bases on good keyword research. So working on the right keywords that well represent your services or products is essential to keep your search engine optimization (SEO) campaign on right track. If your keyword research is off to your business domain and your working on wrong keywords, then you may not be able to drive quality traffic to your website and your website may not be able to attract the visitors who are looking for what your website offers. So it is very important to make sure that your website is optimized properly focusing on most search keywords that are related to your business domain.
Copywriting
Of course basic purpose of search engine optimization (SEO) campaign is to increase sales by means of getting higher ranking and generating more traffic. But achieving high ranking and driving targeted traffic to your website fulfills half of your ultimate goals. Once a visitor is on your website, your content should be self convincing, covering all the pros and cons of your products in a well descriptive manner accompanied with a killer content copy pitching sales oriented approach to convert the visit into sale. Search engines like the website with more content, so your content copy should be optimized and well focused to your targeted keywords. This can be achieved by adding detailed product pages, biographies, news, informative but related articles, blogs etc. Having a good sales oriented content copy is not actually enough to increase conversion ratio. It must be integrated well with your site design. i.e. most important part of your content should be visible to the visitors on the very first glance before they scroll down. There are several ways to accomplish this, for example using absolute DIVS.
On-Page HTML Optimization
Search engines like descriptive and clean websites. Code to content ratio plays a vital role in optimization on page HTML for any SEO campaign. Make sure that your title tags, keywords, meta descriptions, alt tags, headings and visible text are compliant to each other and are coded cleanly. Search engines prefer to know what your page is all about and they don’t like to figure out the actual theme of your website through a bunch of irrelevant code. Try using CSS based page structures and avoid from conventional tables, fonts and iframe tags.
Link Building
Democracy is dominating everywhere… may be search engines too like the democracy. Ever thought what is basically a democracy and who’s the actual winner in a democratic system? The core is, an opinion dominates if majority of RELEVANT people vote for it. For example, In US presidential elections it only matters how many US residents vote a particular person. Let’s say John McCain is less popular among Americans but more in rest of the world and on the other hand, Barak Obama is more popular among Americans and less in rest of the world. Who’s going to dominate? Of course this is US election and votes from US citizens worth more than anything else. Regardless how popular McCain is in rest of the world, he can’t be chosen as US president.
Same philosophy works in search engine optimization (SEO) link building process. Search engines like the websites that are linked from RELEVANT sites. Try getting more one way links from websites that have similar content as your products or services. These sites could be web directories, advertizing forums, blogs, partner sites, social networks, discussion forums etc…
Auditing Success
Measuring success rate is essential part of an SEO campaign to know if your search engine optimization (SEO) strategies are working. Auditing an SEO campaigns is easy by using free tools like Google Analytics or any other stats collection software. You should keenly observe the click through rate and compare it with actual conversions and must adopt an ongoing strategy to beat the curve with your competition over search engine search results.
Above myths are just a starting point for an effective yet successful search engine optimization (SEO) campaign. Each phase of SEO process needs understanding advance techniques and much more details for keeping SEO campaign the right track but a perfect path to start with Search Engine Optimization (SEO)
Related posts:
- SEO Process, Search Engine Optimization Process
- Search Engine Optimization (SEO)
- SEO Services, Search Engine Optimization Services
- Social Bookmarking & SEO (Search Engine Optimization)
- Search Engine Marketing (SEM)
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There is obviously a lot to know about this. I think you made some good points about how the home diy market works.
Your facts are right on. Thanks!
I don’t know about that. I’m not sure I agree with your ideas. I’ll just agree to disagree. Thanks for the post.
I am quite interesting in this topic hope you will elaborate more on it in future posts