Search Engine Marketing (SEM)
What is Search engine marketing (SEM)?
Search engine marketing is one form of internet marketing but it differs in its scope, targets and budgets from its parent medium (internet marketing). Search engine marketing is adopted to drive targeted traffic to the website by advertising on search engines. This includes participating in Pay Per Click (PPC) programs and banner advertisement programs specifically with search engines. Yahoo introduced another form of search marketing that apparently looks like organic search results but you’re charged something around $200 for instant inclusion in yahoo organic search results for your desired keywords. Like all other conventional and internet based marketing strategies, SEM needs you do some homework before just going and paying the search engines.